Through the research I have done, I can successfully identify that the target demographic for "SBMX".up the gender demographic is approximately 90% males to 10% females, around the ages 16 to 23 years old. They will be living in Sheffield and will be Skaters or "BMXers or be interesting in it. These people can from different back grounds but id say these people belong to the social grades of D, C1 and C2, as they have some disposable income they will spend it on parts and energy drinks.
Typical Audience Member Profile
Aron Faux is 17 years old and lives in Sharrow, Sheffield. He’s at college studying art. Normally when he has free time he will go out on his BMX to OnBoard. Aron falls in into NRS social grade of C2, as he lives at home and his family give him money.
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